PDF Ebook Restaurant & Bar Marketing: The No Bulls#it Guide to Improving Guest Counts
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Restaurant & Bar Marketing: The No Bulls#it Guide to Improving Guest Counts
PDF Ebook Restaurant & Bar Marketing: The No Bulls#it Guide to Improving Guest Counts
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The "experts" are lying to you.Â
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Â
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the "one size fits all" social media people who put their own best interests ahead of your restaurant's success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing. Â
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I've learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve. Â
This is how to improve guest counts and run a successful bar or restaurant.
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Audible Audiobook
Listening Length: 1 hour and 54 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Erik Shellenberger
Audible.com Release Date: February 27, 2019
Whispersync for Voice: Ready
Language: English, English
ASIN: B07P5J3WNT
Amazon Best Sellers Rank:
A quick read into quality sound philosophy as much as guidance. I have not worked the restaurant industry in 15 years but this work is more than that. This is a good quick read for anyone that’s curious about the surface level of business and marketing, or to some capacity to be a better person. Do not let the title discourage you, this is a good read for anyone; I promise you will take something away from it. Pacing for this piece is great with a relatable voice that does not sacrifice writing for comfort. The other side of this book is employees should be handing it to management and owners of all small business not limited to restaurants. A couple of chapters of this book pull back the skin of media marketing and really point at the ugly side as well as wasted money. If an employee gifts you this book buy them a drink with a crisp high five, if you take anything away from this you will save money.Overall I’m very taken back that this is Erik’s first work and so bang on, the guy is a natural writer.
Quick and direct! No mincing words, no looking for subtle meanings and working to read between the lines - Erik's feedback and observations are easy to understand, are backed by real world experiences and are substantiated by a record of success. If your in the industry and even remotely tied to marketing, or even customer relations (and who isn't) this is a good read - and will help anyone in the organization better understand the value of solid, leading edge marketing practices and tools!
I have known Erik for a long time, and I will tell you he knows what he is talking about. One thing I respect is his willingness to share his knowledge and this book is proof of that. I read the book in a few days and I have to say it made me think of things I wanted to do for my clients; but I just never executed. By far worth the purchase, and reference for ideas that work with a proven track record.
I love the way it was written, just like he was talking with you . It’s interesting to understand the reputation management side of service oriented business . I highly recommend it !
Amazing book great concepts. I have a new social media marketing agency that works exclusively with restaurants and this helped a lot. My main goal is always to maximize ROI for clients and skip what's not important for their goals and this book helped a lot. Thanks Erik!
For the money, a bargain. Full of great marketing tips and new technology information. For an operator like me without a lot of time, an easy read. Enjoyed the writing style and the no BS format. Well worth the time and the small investment.
This book is awesome. It’s a must read for anyone that has a business in the customer service industry. Great job!
Interesting insights into a misterious new world of online things social media and the likes of itWorth reading and worth the price
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